| Type | Television network |
|---|---|
| Country | Brazil |
| Founded |
1990 |
| Owner | Abril Mídia (Abril Radiodifusão S.A.) |
| Launch date | 20 October 1990 |
| Former names | MTV: Music Television (1990-2007) |
| Picture format | 480i (SD) 1080i (HDTV) |
| Official website | mtv.com.br |
MTV Brasil is the Brazilian version of MTV, owned by Abril Mídia, the nation's largest magazine publisher, under license from Viacom - owned MTV Networks Latin America
MTV Brasil is one of two versions of MTV available in free-to-air terrestrial television. (The other being MTV Italy) However, it is also available on cable and satellite services.
MTV Brasil was launched on 20 October 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.
In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.
In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.
In 2 December 2007, after the official start of commercial HDTV broadcasts in Brazil, MTV launched MTV HD, a simulcast of the main MTV service, featuring original high-definition series and MTV2's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system PAL-M, free-to-air frequency 4010H after being encrypted since 1993. This is seen as a response to NET Brasil (a wholly owned subsidiary of Organizações Globo that distributes channels to NET Serviços – and its affiliates – and SKY Brasil) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry station, for being a full-power broadcast station covering that market.
In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.
MTV Brasil is one of the few MTV channels around the world that don't air Laguna Beach or any of its spin-offs (such as The Hills), since they were picked up by competitor Multishow.
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MTV Brasil programming is largely targeted to teenagers and young adults, based mostly on comedy and music shows, but also dealing with fashion, health, politics and the environment to a certain extent.
The music videos and live shows aired on MTV Brasil focus on the international rock and pop scenes and on Brazilian pop rock and independent rock bands.
The TV shows currently broadcast on MTV Brasil are the following:
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